Paws & Effect teamed up with The Woods Productions in October to produce five public service announcements. The effort kicked off our community awareness campaign, sharing the fact that we are raising, training and placing service dogs with combat veterans residing in and around Iowa.
We are pleased to announce that our "We Serve with Honor" TV spots were awarded the 2010 Gold ADDY Award at Des Moines' American Advertising Federation's (AAF) Dog & Pony show. The PSAs will move on to the Region 9 Competition, to compete with projects from seven other states.
Little did we know we would be a Big Dog in the pony show.
We will be formally launching the PSAs at the Iowa National Guard's Gold Star Museum on March 28, 2011. This FREE event starts at 4:30 P.M. If interested in joining us (and we hope you are!), please RSVP to Major Amy Price (firstname.lastname@example.org).